Joined: 06 Jul 2006
Location: San Juan, Metro Manila, Philippines
|Posted: Tue Feb 16, 2010 11:41 am Post subject: The Pocket PC and iPod impact.
|Here is something which really makes you think. It's a basic idea which makes us look deeper into the reality of how things affect people. Recently Cris (my wife) won an iPod Touch at Digital Hub in V-Mall. She being a Windows Mobile user as well suddenly got so giddy about the features she discovers in what she expected to be just another music/video player.
Why wasn't she as excited using her GPS, Wi-Fi, 3G, Bluetooth, Dual-SIM Windows Mobile device that even runs Office x-files, and all?
Cris then mentioned that the iPod is just like a Pocket PC. Then things became clearer.
It just struck us that the whole marketing strategy of Apple was to blame. With Microsoft, you hear all about its capabilities and all but it falls short on the things we think are very simple such as a good MP3 player and all. As Pocket PC users we've defended our favorite as an all-in-one device that can do all. But for many, things got more complicated. We find it easy towork around our Pocket PCs because we're PC people, but when more people treat their handhelds like phones, things just don't look right anymore. Can you imagine. Apple can sell you a USB memory stick with a built in battery and a pair of earphones and eeryone scrambles for it?
Now going back to the thought of the Pocket PC which can play music or an iPod which can organize your life, which actually sounds more interesting?
If there was any fault with Microsoft, it was the thought of using a computer interface with a very small screen. The failure to stick by the 80/20 rule that they set in 2000 and the lack of integration in all their applications.
Palm had the concept design right way back then, but they just refused to be able to Do More - until it was too late.
With Windows Phone 7 Series, we shall see if Microsoft has gotten things right. It looks like they are once again going for the 80/20 rule and hopefully they have their figures right.
Carlo Ma. Guerrero